{"name":"Apple Live Text","domain":"apple.com","url":"https://optimly.ai/brand/apple-live-text","is_claimed":false,"categories":["ai-machine-learning","collaboration-productivity","consumer-apps"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Deep, system-level integration that processes text locally on-device for maximum privacy without requiring third-party apps.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:05:00.760000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Apple Live Text is a system-wide optical character recognition (OCR) feature integrated into Apple's operating systems. It allows users to interact with text found within images and videos, enabling functions such as copying/pasting, translation, and direct dialing of phone numbers. First introduced in 2021, it leverages on-device machine learning via the Apple Neural Engine to ensure privacy and speed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:05:00.760000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"OCR software\nTranslation tool\nData Detection (phone numbers/links)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:05:00.760000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free (Integrated into OS)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:05:00.760000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Apple device users, students, professionals, travelers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:05:00.760000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Google Lens"},{"url":null,"name":"Microsoft Lens"},{"url":null,"name":"TextGrabber"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:05:00.760000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:00.760000+00:00","last_changed_at":"2026-10-17T23:39:14.793124+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7c77e728-e112-4f91-8d19-a1bb9e3c2268"}