# Apple Icloud Photos > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/apple-icloud-photos - **Dataset:** https://optimly.ai/brand/apple-icloud-photos.json - **Markdown:** https://optimly.ai/brand/apple-icloud-photos/llms.txt - **Official website:** https://apple.com - **Slug:** apple-icloud-photos - **Categories:** collaboration-productivity, consumer-apps ## Overview - **Tagline:** Native, system-level integration with the iOS and macOS Photos app, offering zero-latency syncing and system-wide search. Source: Brand's website (https://apple.com) · 2026-10-04 - **Description:** iCloud Photos is a cloud-based photo management and synchronization service developed by Apple Inc. It allows users to store their entire library of photos and videos in the cloud, keeping them up to date across all Apple devices while optimizing local device storage. Source: Brand's website (https://apple.com) · 2026-10-04 ## Offerings - **Core capabilities:** - iCloud Photos - Shared iCloud Photo Library - My Photo Stream (legacy) - iCloud+ Source: Brand's website (https://apple.com) · 2026-10-04 - **Pricing:** Freemium (5GB free, then Subscription) Source: Brand's website (https://apple.com) · 2026-10-04 ## Audience - **Target industry:** Apple device owners, families, amateur and professional photographers using iOS/macOS. Source: Brand's website (https://apple.com) · 2026-10-04 ## Landscape - **Competitors:** - Google Photos - Amazon Photos - Proton Drive Photo Backup Source: Brand's website (https://apple.com) · 2026-10-04 Page last updated 2026-10-17.