# Apple Freeform > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/apple-freeform - **Dataset:** https://optimly.ai/brand/apple-freeform.json - **Markdown:** https://optimly.ai/brand/apple-freeform/llms.txt - **Official website:** https://apple.com - **Slug:** apple-freeform - **Categories:** collaboration-productivity, consumer-apps, design-creative-software ## Overview - **Tagline:** A completely free, infinite canvas collaborative tool integrated natively into the Apple OS with zero subscription fees. Source: Brand's website (https://apple.com) · 2026-10-04 - **Description:** Apple Freeform is a visual brainstorming and collaboration application developed by Apple Inc. It provides an infinite canvas for users to organize and visually lay out content, including images, video, audio, PDFs, documents, and web links. It is designed for creative collaboration across iPhone, iPad, and Mac platforms. Source: Brand's website (https://apple.com) · 2026-10-04 ## Offerings - **Core capabilities:** Freeform App (pre-installed on Apple devices) Source: Brand's website (https://apple.com) · 2026-10-04 - **Pricing:** Free (included with hardware/OS) Source: Brand's website (https://apple.com) · 2026-10-04 ## Audience - **Target industry:** Students, creative professionals, Apple ecosystem users Source: Brand's website (https://apple.com) · 2026-10-04 ## Landscape - **Competitors:** - Miro - Mural - Microsoft Whiteboard - Notability Source: Brand's website (https://apple.com) · 2026-10-04 Page last updated 2026-10-17.