Anastasia Beverly Hills is a company within the Beauty & Personal Care category. Anastasia Beverly Hills is a premium American cosmetics company primarily known for its eyebrow products and the 'Golden Ratio' eyebrow shaping method. Founded by Romanian-born Anastasia Soare, the brand evolved from a flagship salon into a global retail powerhouse sold in over 25 countries.
Anastasia Beverly Hills was founded in 1997 and is headquartered in Beverly Hills, CA.
Anastasia Beverly Hills is part of Tpg Capital.
Anastasia Beverly Hills is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Anastasia Beverly Hills is Moderate. Significant factual deltas detected.
AI models classify Anastasia Beverly Hills as a Challenger. AI names competitors first.
Anastasia Beverly Hills appeared in 6 of 8 sampled buyer-intent queries (75%). The brand dominates brow-specific queries but faces intense competition for broader terms like 'best eyeshadow palette' or 'longwear foundation' where newer celebrity-backed brands are gaining AI-citation share.
AI describes the brand as the definitive authority on eyebrows and a pioneer of 'Insta-glam' makeup. It reliably links the brand to its founder's immigrant success story but may struggle with specific current corporate financial details or manufacturing origins. Key gap: While models know the brand is 'prestige,' they often fail to capture the specific current ownership structure or the exact scale of its international distribution network.
Of 5 key facts verified about Anastasia Beverly Hills, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Current executive leadership team (beyond the founder and her daughter) and specific recent revenue figures are poorly documented in training data.
Buyers turn to Anastasia Beverly Hills for Professional MUA Services: Hiring a professional makeup artist for brow shaping and application., Manual tweezing/waxing at home: Attempting to shape brows using household tweezers without mapped guidelines., among 2 documented problem areas.
Buyers evaluating Anastasia Beverly Hills typically ask AI models about "best eyebrow pencil for thin brows", "golden ratio eyebrow shaping tool", "best clean beauty foundation for oily skin", and 4 similar queries.
Anastasia Beverly Hills's main competitors are Benefit Cosmetics, Hourglass Cosmetics, Make Up For Ever. According to AI models, these are the brands most frequently named alongside Anastasia Beverly Hills in buyer-intent queries.
Anastasia Beverly Hills's core products are Brow Wiz, Dipbrow Pomade, Eyeshadow Palettes, Contour Kits.
Anastasia Beverly Hills uses Premium Retail.
Anastasia Beverly Hills serves Prestige beauty consumers, professional makeup artists, millennial and Gen Z beauty enthusiasts..
Anastasia Beverly Hills The first brand to apply the mathematical 'Golden Ratio' to eyebrow shaping, creating a standardized system for facial symmetry.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/anastasia-beverly-hills
Last analyzed: April 10, 2026
Founded: 1997
Headquarters: Beverly Hills, California, USA