{"name":"Analytic Mix, Inc","domain":"analyticmix.com","url":"https://optimly.ai/brand/analytic-mix-inc","is_claimed":false,"categories":["healthcare-it","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Explainable marketing measurement without black-box models, blending Bayesian MMM, identity-based attribution, and real-world data (RWD) specifically for life sciences. Built by marketing science leaders with biopharma, consulting, and ad-tech experience, providing actionable outputs aligned with brand planning and payer strategy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://analyticmix.com","updated_at":"2026-10-04T00:05:25.748000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Analytic Mix provides AI-assisted marketing measurement, multi-touch attribution (MTA), and real-world data (RWD) analytics specifically for life sciences companies. They blend Bayesian Marketing Mix Modeling (MMM) with identity-based attribution to help brand and access teams understand the impact of HCP and patient investments on NBRx, TRx, and access outcomes without black-box models.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://analyticmix.com","updated_at":"2026-10-04T00:05:25.748000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Bayesian MMM for NBRx & TRx\nIdentity-based MTA (Ridge + Markov)\nand RWD analytics & secondary research\nall tailored for life sciences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://analyticmix.com","updated_at":"2026-10-04T00:05:25.748000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Project-based or service-based, offering full-service MMM/MTA, or model review and second opinions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://analyticmix.com","updated_at":"2026-10-04T00:05:25.748000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Life sciences companies, including brand teams, access teams, launch teams, inline portfolio teams, payer strategy, field/NPP, and digital media teams.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://analyticmix.com","updated_at":"2026-10-04T00:05:25.748000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:25.748000+00:00","last_changed_at":"2026-10-17T23:47:17.479334+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=efef8868-5bf4-4f75-bb22-6ca71edc3a5f"}