# Ampup > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/ampup - **Dataset:** https://optimly.ai/brand/ampup.json - **Markdown:** https://optimly.ai/brand/ampup/llms.txt - **Official website:** https://ampup.ai - **Slug:** ampup - **Categories:** sales-crm ## Overview - **Tagline:** AmpUp focuses on closing the loop between sales insights and behavior change, providing in-workflow coaching, structured debriefs, and targeted practice to improve sales execution proactively, rather than just recording and analyzing conversations like traditional conversation intelligence tools (e.g., Gong or Chorus). Source: Brand's website (https://ampup.ai) · 2026-10-04 - **Description:** AmpUp's AI sales coaching platform analyzes sales calls to learn winning behaviors and provides proactive prep, coaching, and practice to sales teams, aiming to improve stage progression and revenue uplift before the next customer interaction. Source: Brand's website (https://ampup.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - An AI-powered sales coaching platform comprising a Call Recorder for automatic transcription - a Sales Brain for identifying winning patterns - Atlas for delivering personalized coaching - and Skill Lab for practicing real-world objections. It integrates with existing sales tools like CRM and conversation intelligence platforms. Source: Brand's website (https://ampup.ai) · 2026-10-04 - **Pricing:** Not explicitly mentioned. Source: Brand's website (https://ampup.ai) · 2026-10-04 ## Audience - **Target industry:** CROs / VP Sales, Revenue Operations, and Sales Enablement teams across various industries, including Aerospace & Defense, Home Services, and Wealth Management. Source: Brand's website (https://ampup.ai) · 2026-10-04 ## Landscape - **Competitors:** - Gong - Chorus Source: Brand's website (https://ampup.ai) · 2026-10-04 Page last updated 2026-10-17.