# Amplitude

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/amplitude
- **Dataset:** https://optimly.ai/brand/amplitude.json
- **Markdown:** https://optimly.ai/brand/amplitude/llms.txt
- **Official website:** https://amplitude.com
- **Slug:** amplitude
- **Categories:** ai-machine-learning, data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Combines high-scale behavioral analytics with integrated experimentation and AI-driven automated insights in a single loop.
Source: Brand's website (https://amplitude.com) · 2026-10-04

- **Description:** Amplitude is a digital analytics company that provides a platform for businesses to track and analyze user behavior. It uses AI-driven insights to help product and marketing teams optimize user journeys, increase retention, and grow their digital products relentlessly.
Source: Brand's website (https://amplitude.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Amplitude Analytics
  - Amplitude Experiment
  - Amplitude CDP
  - Amplitude Audiences
Source: Brand's website (https://amplitude.com) · 2026-10-04

- **Pricing:** Freemium / Enterprise Subscription
Source: Brand's website (https://amplitude.com) · 2026-10-04

## Audience

- **Target industry:** SaaS, E-commerce, FinTech, Media, Healthcare
Source: Brand's website (https://amplitude.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Mixpanel
  - Heap (ContentSquare)
  - Google Analytics 4 (GA4) / Adobe Analytics
  - Segment (Twilio)
Source: Brand's website (https://amplitude.com) · 2026-10-04

Page last updated 2026-10-17.