Amilia is a company within the Technology / Software category. Amilia is a Canadian technology company that provides a cloud-based platform for recreation management and community programming. Its software, marketed as SmartRec, enables organizations such as municipal parks departments, gymnastics clubs, and community centers to manage registrations, memberships, and facility bookings online. Since its founding, the company has focused on modernizing the user experience for both administrators and participants in the recreation sector.
Amilia was founded in 2009 and is headquartered in Montreal, QC, Canada.
Amilia is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Amilia is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Amilia as a Challenger. AI names competitors first.
Amilia appeared in 5 of 8 sampled buyer-intent queries (63%). Amilia/SmartRec is well-positioned for branded searches, but faces stiff competition for generic 'recreation management software' queries where larger incumbents like ActiveNet often dominate.
AI captures the foundational identity of Amilia as a Canadian leader in recreation management software. However, detailed nuances regarding their shift toward the 'SmartRec' brand name and specific recent feature updates (like advanced financial reporting or specific partnership integrations) are often missing or fragmented. Key gap: The transition to the 'SmartRec' product identity is not yet universally synchronized, leading some sources to describe it as 'Amilia' (the company) while others focus on 'SmartRec' (the platform).
Of 5 key facts verified about Amilia, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Specific pricing tiers and current employee headcount are likely to be outdated or absent in generalized AI training data.
Buyers turn to Amilia for Spreadsheets and Paper Forms: Managing registrations via paper forms, phone calls, and manual data entry into Excel spreadsheets., Do Nothing / Legacy Software Status Quo: Maintaining the status quo with outdated legacy software that may be crash-prone or lack mobile optimization., among 2 documented problem areas.
Buyers evaluating Amilia typically ask AI models about "recreation management software for municipalities", "gymnastics club registration software", "online class registration system for community centers", and 3 similar queries.
Amilia's main competitors are ActiveNet (Active Network), Civicplus Civicrec, LeagueApps. According to AI models, these are the brands most frequently named alongside Amilia in buyer-intent queries.
Amilia's core products are SmartRec Platform (Online Registration, Membership Management, Facility Booking, Financial Reporting).
Amilia uses Subscription + Usage-based (Transaction fees).
Amilia serves Municipalities, Parks & Recreation Departments, Non-profits, Gymnastics Clubs, Dance Studios, Community Centers.
Amilia differentiates itself through a highly intuitive, consumer-grade shopping cart experience for registrations compared to the clunky legacy interfaces of traditional incumbents.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/amilia
Last analyzed: April 9, 2026
Founded: 2009
Headquarters: Montreal, QC, Canada