# Amazon Registrar Route 53 > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/amazon-registrar-route-53 - **Dataset:** https://optimly.ai/brand/amazon-registrar-route-53.json - **Markdown:** https://optimly.ai/brand/amazon-registrar-route-53/llms.txt - **Official website:** https://amazon.com - **Slug:** amazon-registrar-route-53 - **Categories:** cloud-infrastructure, developer-tools, web-hosting-domains ## Overview - **Tagline:** Native, deep integration with the full AWS stack and a 100% uptime SLA for DNS queries. Source: Brand's website (https://amazon.com) · 2026-10-04 - **Description:** Amazon Registrar Route 53 is a scalable and highly available Domain Name System (DNS) web service designed for developers and businesses. It provides domain name registration, DNS routing, and health checking for resources within and outside the Amazon Web Services (AWS) ecosystem. As an ICANN-accredited registrar, it allows users to manage their domain portfolio and technical routing in a single consolidated interface. Source: Brand's website (https://amazon.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Domain Registration - DNS Hosting - Health Checks - Traffic Flow management - Resolver for hybrid cloud. Source: Brand's website (https://amazon.com) · 2026-10-04 - **Pricing:** Usage-based (Pay-as-you-go for queries, health checks, and yearly registration fees) Source: Brand's website (https://amazon.com) · 2026-10-04 ## Audience - **Target industry:** Software developers, IT enterprises, DevOps engineers, and cloud-native startups. Source: Brand's website (https://amazon.com) · 2026-10-04 ## Landscape - **Competitors:** - Cloudflare DNS - Google Cloud DNS - Azure DNS - GoDaddy Source: Brand's website (https://amazon.com) · 2026-10-04 Page last updated 2026-10-17.