# Amazon DSP

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/amazon-dsp
- **Dataset:** https://optimly.ai/brand/amazon-dsp.json
- **Markdown:** https://optimly.ai/brand/amazon-dsp/llms.txt
- **Official website:** https://amazon.com
- **Slug:** amazon-dsp
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** The only DSP with direct access to Amazon's global, real-time purchase and intent data.
Source: Brand's website (https://amazon.com) · 2026-10-04

- **Description:** Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. It leverages Amazon's proprietary first-party shopper data to reach specific audiences across the web.
Source: Brand's website (https://amazon.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Programmatic Display
  - Video Ads
  - Audio Ads
  - Amazon Marketing Cloud (AMC) integration.
Source: Brand's website (https://amazon.com) · 2026-10-04

- **Pricing:** Usage-based / Managed Service percentage of spend
Source: Brand's website (https://amazon.com) · 2026-10-04

## Audience

- **Target industry:** E-commerce brands, CPG companies, Enterprise media agencies.
Source: Brand's website (https://amazon.com) · 2026-10-04

## Landscape

- **Competitors:**
  - The Trade Desk
  - Google Display & Video 360 (DV360)
  - Meta Ads Manager
  - Criteo
  - Walmart Connect (DSP)
Source: Brand's website (https://amazon.com) · 2026-10-04

Page last updated 2026-10-17.