{"name":"Amazon DSP","domain":"amazon.com","url":"https://optimly.ai/brand/amazon-dsp","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The only DSP with direct access to Amazon's global, real-time purchase and intent data.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:06:05.506000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. It leverages Amazon's proprietary first-party shopper data to reach specific audiences across the web.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:06:05.506000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Programmatic Display\nVideo Ads\nAudio Ads\nAmazon Marketing Cloud (AMC) integration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:06:05.506000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based / Managed Service percentage of spend","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:06:05.506000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce brands, CPG companies, Enterprise media agencies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:06:05.506000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"The Trade Desk"},{"url":null,"name":"Google Display & Video 360 (DV360)"},{"url":null,"name":"Meta Ads Manager"},{"url":null,"name":"Criteo"},{"url":null,"name":"Walmart Connect (DSP)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:06:05.506000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:05.506000+00:00","last_changed_at":"2026-10-17T23:44:23.561706+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c3d42012-dde3-4911-8798-5723dd99a36a"}