# Amazon Cognito

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/amazon-cognito
- **Dataset:** https://optimly.ai/brand/amazon-cognito.json
- **Markdown:** https://optimly.ai/brand/amazon-cognito/llms.txt
- **Official website:** https://amazon.com
- **Slug:** amazon-cognito
- **Categories:** cloud-infrastructure, cybersecurity, developer-tools

## Overview

- **Tagline:** Direct integration with AWS IAM for granular, short-lived credential access to other AWS services like S3 or DynamoDB.
Source: Brand's website (https://amazon.com) · 2026-10-04

- **Description:** Amazon Cognito is a cloud-based service that provides authentication, authorization, and user management for web and mobile applications. It allows developers to create user directories (User Pools) and federate identities from social or enterprise providers to grant secure access to other AWS resources (Identity Pools).
Source: Brand's website (https://amazon.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - User Pools
  - Identity Pools
  - Hosted UI
  - Advanced Security features.
Source: Brand's website (https://amazon.com) · 2026-10-04

- **Pricing:** Usage-based (Monthly Active Users) with a generous free tier for the first 50,000 standard MAUs.
Source: Brand's website (https://amazon.com) · 2026-10-04

## Audience

- **Target industry:** Software developers, Enterprise IT, SaaS companies, Mobile app developers.
Source: Brand's website (https://amazon.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Auth0 (Okta)
  - Firebase Authentication
  - Microsoft Entra External ID (Azure AD B2C)
  - Clerk
  - Keycloak
Source: Brand's website (https://amazon.com) · 2026-10-04

Page last updated 2026-10-17.