# alternative-digital-storefronts > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/alternative-digital-storefronts - **Dataset:** https://optimly.ai/brand/alternative-digital-storefronts.json - **Markdown:** https://optimly.ai/brand/alternative-digital-storefronts/llms.txt - **Official website:** https://apple.com - **Slug:** alternative-digital-storefronts - **Categories:** developer-tools ## Overview - **Tagline:** Apple emphasizes its integrated, end-to-end system designed for user safety, security, and privacy, and a simple user experience. Its key differentiator is maintaining a high level of security and trust even while complying with new regulatory requirements through safeguards like Notarization. Source: Brand's website (https://apple.com) · 2026-10-04 - **Description:** Apple has implemented changes to iOS, iPadOS, Safari, and the App Store within the European Union to comply with the Digital Markets Act (DMA). These changes offer developers additional options for app distribution (alternative app marketplaces, web distribution), payment processing, browser engines, and data access, while Apple also emphasizes the increased risks to user safety, security, and privacy that these changes may introduce, along with the safeguards it has put in place. Source: Brand's website (https://apple.com) · 2026-10-04 ## Offerings - **Core capabilities:** - iOS - iPadOS - Safari - App Store - Developer tools and APIs for alternative distribution and payments in the EU Source: Brand's website (https://apple.com) · 2026-10-04 - **Pricing:** The document mentions 'alternative business terms available for apps in the EU' to reflect DMA requirements, implying new fee structures or modified commissions for alternative distribution and payments, alongside Apple's existing commission-based App Store model. Source: Brand's website (https://apple.com) · 2026-10-04 ## Audience - **Target industry:** Developers distributing apps in the 27 EU member countries; ultimately, users in the EU installing those apps. Source: Brand's website (https://apple.com) · 2026-10-04 ## Landscape - **Competitors:** - Google (Android) - Microsoft (Windows Store, potentially mobile initiatives) - Epic Games Store Source: Brand's website (https://apple.com) · 2026-10-04 Page last updated 2026-10-17.