# Ally.io > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/ally-io - **Dataset:** https://optimly.ai/brand/ally-io.json - **Markdown:** https://optimly.ai/brand/ally-io/llms.txt - **Official website:** https://microsoft.com - **Slug:** ally-io - **Categories:** collaboration-productivity, hr-technology ## Overview - **Tagline:** Deep integration with the Microsoft 365 ecosystem, allowing OKRs to be tracked directly within daily workflows like Teams and ADO. Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Description:** Ally.io is a strategic goal-setting and execution platform based on the OKR (Objectives and Key Results) framework. Founded in 2017 and acquired by Microsoft in 2021, the technology now serves as the foundation for Microsoft Viva Goals within the Microsoft Viva employee experience platform. Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Offerings - **Core capabilities:** Microsoft Viva Goals (formerly Ally.io) Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Pricing:** Subscription (included in Microsoft Viva Suite or as a standalone Viva Goals license) Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Audience - **Target industry:** Enterprise organizations, HR departments, and teams using the Microsoft 365 stack. Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Landscape - **Competitors:** - WorkBoard - Gtmhub (now Quantive) - Lattice - Asana Goals Source: Brand's website (https://microsoft.com) · 2026-10-04 Page last updated 2026-10-17.