# Affinity Solutions

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/affinity-solutions
- **Dataset:** https://optimly.ai/brand/affinity-solutions.json
- **Markdown:** https://optimly.ai/brand/affinity-solutions/llms.txt
- **Official website:** https://affinity.solutions
- **Slug:** affinity-solutions
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Direct access to deterministic, real-time transaction data from 150M+ credit and debit cards, enabling precise outcome-based measurement and predictive analytics, superior to proxy-based methods.
Source: Brand's website (https://affinity.solutions) · 2026-10-04

- **Description:** Affinity Solutions is a leading consumer purchase insights company that leverages real-time, deterministic transaction data from over 100M+ consumers to predict buying behavior. They enable brands and banks to target smarter, prove marketing impact, continuously optimize campaigns, and stay ahead of consumer trends by providing direct purchase measurement instead of proxy metrics.
Source: Brand's website (https://affinity.solutions) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Real-time deterministic consumer purchase insights
  - Marketing Measurement & Optimization
  - Consumer Insights Studio (with NRF & Pyxis by Bain & Company)
  - Card-linked engagement solutions (e.g.
  - RewardIQ).
Source: Brand's website (https://affinity.solutions) · 2026-10-04

- **Pricing:** Likely a subscription-based model or data licensing, given the provision of ongoing insights and a dedicated studio.
Source: Brand's website (https://affinity.solutions) · 2026-10-04

## Audience

- **Target industry:** Brands & Media (including agencies & platforms), Retail & QSR, Consulting & Investing, Banks & Financial Services.
Source: Brand's website (https://affinity.solutions) · 2026-10-04

## Landscape

- **Competitors:**
  - Cardlytics
  - Numerator
  - Circana (IRI / NielsenIQ)
  - 84.51°
Source: Brand's website (https://affinity.solutions) · 2026-10-04

Page last updated 2026-10-17.