{"name":"Affinity Solutions","domain":"affinity.solutions","url":"https://optimly.ai/brand/affinity-solutions","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Direct access to deterministic, real-time transaction data from 150M+ credit and debit cards, enabling precise outcome-based measurement and predictive analytics, superior to proxy-based methods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affinity.solutions","updated_at":"2026-10-04T00:05:05.819000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Affinity Solutions is a leading consumer purchase insights company that leverages real-time, deterministic transaction data from over 100M+ consumers to predict buying behavior. They enable brands and banks to target smarter, prove marketing impact, continuously optimize campaigns, and stay ahead of consumer trends by providing direct purchase measurement instead of proxy metrics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affinity.solutions","updated_at":"2026-10-04T00:05:05.819000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Real-time deterministic consumer purchase insights\nMarketing Measurement & Optimization\nConsumer Insights Studio (with NRF & Pyxis by Bain & Company)\nCard-linked engagement solutions (e.g.\nRewardIQ).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affinity.solutions","updated_at":"2026-10-04T00:05:05.819000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Likely a subscription-based model or data licensing, given the provision of ongoing insights and a dedicated studio.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affinity.solutions","updated_at":"2026-10-04T00:05:05.819000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Brands & Media (including agencies & platforms), Retail & QSR, Consulting & Investing, Banks & Financial Services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://affinity.solutions","updated_at":"2026-10-04T00:05:05.819000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Cardlytics"},{"url":null,"name":"Numerator"},{"url":null,"name":"Circana (IRI / NielsenIQ)"},{"url":null,"name":"84.51°"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://affinity.solutions","updated_at":"2026-10-04T00:05:05.819000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:05.819000+00:00","last_changed_at":"2026-10-17T23:47:45.704007+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f779b7e9-bf3b-48ed-9566-c2fe96323ae7"}