# Adrsta Inc.

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/adrsta-inc
- **Dataset:** https://optimly.ai/brand/adrsta-inc.json
- **Markdown:** https://optimly.ai/brand/adrsta-inc/llms.txt
- **Official website:** https://adrsta.ai
- **Slug:** adrsta-inc
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Adrsta unifies fragmented marketing measurement tools into one AI-powered platform, offering true incrementality confidence through AI agents for media mix modeling, bid optimization, and synthetic control, eliminating reliance on attribution guesses or platform-reported numbers.
Source: Brand's website (https://adrsta.ai) · 2026-10-04

- **Description:** Adrsta is an AI-native marketing science platform that unifies planning, optimization, experimentation, and measurement. It helps marketing teams plan budgets, optimize bids using first-party data, and prove what's driving real sales, moving from attribution guesses to incrementality confidence.
Source: Brand's website (https://adrsta.ai) · 2026-10-04

## Offerings

- **Core capabilities:**
  - An AI-powered marketing science platform with three agents: MMM Agent (for forecasting outcomes and allocating budgets)
  - Bid Optimizer Agent (for smarter bids with first-party data)
  - and Synthetic Control Agent (for measuring true incremental impact).
Source: Brand's website (https://adrsta.ai) · 2026-10-04

- **Pricing:** Tiered subscription plans (Pro, Growth, Enterprise) and Custom solutions, with pricing available upon demo.
Source: Brand's website (https://adrsta.ai) · 2026-10-04

## Audience

- **Target industry:** Marketing teams at publishers and brands (e.g., CPG, Financial Services, Luxury eCommerce) focused on planning smarter, optimizing performance, and measuring true incremental impact of their marketing spend.
Source: Brand's website (https://adrsta.ai) · 2026-10-04

Page last updated 2026-10-17.