# Adobe Target

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/adobe-target
- **Dataset:** https://optimly.ai/brand/adobe-target.json
- **Markdown:** https://optimly.ai/brand/adobe-target/llms.txt
- **Official website:** https://adobe.com
- **Slug:** adobe-target
- **Categories:** marketing-technology

## Overview

- **Tagline:** Utilizes advanced machine learning for automated personalization and content recommendations, comprehensive A/B testing, and enterprise-grade user permissions, all integrated within the broader Adobe Experience Cloud ecosystem for unified data and collaboration.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Description:** Adobe Target, part of the Adobe Experience Cloud, offers comprehensive tools to personalize customer experiences across web, mobile sites, apps, social media, and other digital channels, helping to maximize revenue through A/B testing, rules-based targeting, and advanced machine learning.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Target Standard (for A/B testing and rules-based targeting) and Target Premium (includes advanced features like Automated Personalization
  - Auto-Target
  - Recommendations
  - Recommendations as an offer
  - and Enterprise User Permissions).
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Pricing:** Tiered licensing model (Target Standard and Target Premium), with Premium requiring an additional license for advanced features.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Audience

- **Target industry:** Businesses aiming to personalize digital customer experiences and maximize revenue across web, mobile sites, apps, and social media channels.
Source: Brand's website (https://adobe.com) · 2026-10-04

Page last updated 2026-10-17.