{"name":"Adobe Target / Marketo Engage","domain":"adobe.com","url":"https://optimly.ai/brand/adobe-target-marketo-engage","is_claimed":false,"categories":["marketing-technology","sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Deep integration with the broader Adobe ecosystem (Creative Cloud and Analytics) and enterprise-level scalability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:21.960000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Adobe Target and Marketo Engage are enterprise-level digital marketing solutions that form part of the Adobe Experience Cloud. Target provides AI-powered personalization and experimentation, while Marketo Engage is a B2B marketing automation platform for lead management and account-based marketing. Together, they enable large organizations to orchestrate complex customer journeys across digital touchpoints.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:21.960000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Adobe Target (Optimization/Testing)\nMarketo Engage (Marketing Automation)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:21.960000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:21.960000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global 2000, Large Enterprise B2B/B2C marketing departments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:21.960000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Optimizely"},{"url":null,"name":"HubSpot Marketing Hub"},{"url":null,"name":"Salesforce Marketing Cloud (Pardot/Personalization)"},{"url":null,"name":"Oracle Eloqua"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:21.960000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:21.960000+00:00","last_changed_at":"2026-10-17T23:43:03.655661+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=af05bb14-d41a-4977-8ed1-190ead872c44"}