# Adobe Real-Time CDP

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/adobe-real-time-cdp
- **Dataset:** https://optimly.ai/brand/adobe-real-time-cdp.json
- **Markdown:** https://optimly.ai/brand/adobe-real-time-cdp/llms.txt
- **Official website:** https://adobe.com
- **Slug:** adobe-real-time-cdp
- **Categories:** ad-tech-ad-networks, customer-support-cx-software, data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Built-in enterprise-grade data governance and patented privacy labeling (DULE) directly integrated into a real-time activation engine.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Description:** Adobe Real-Time CDP is an enterprise-grade customer data platform (CDP) designed to unify B2C and B2B data into single, real-time customer profiles. Built on the Adobe Experience Platform, it provides data governance, identity resolution, and activation capabilities across the marketing tech stack.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Real-Time Customer Data Platform (B2C
  - B2B
  - B2P editions)
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Pricing:** Enterprise/Custom
Source: Brand's website (https://adobe.com) · 2026-10-04

## Audience

- **Target industry:** Global 2000, Enterprise Marketing/Service/IT departments, B2B and B2C organizations.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Salesforce Data Cloud
  - Tealium EventStream
  - Amperity
  - Segment (Twilio)
  - Hightouch
Source: Brand's website (https://adobe.com) · 2026-10-04

Page last updated 2026-10-17.