# Adobe Marketo Engage

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/adobe-marketo-engage
- **Dataset:** https://optimly.ai/brand/adobe-marketo-engage.json
- **Markdown:** https://optimly.ai/brand/adobe-marketo-engage/llms.txt
- **Official website:** https://adobe.com
- **Slug:** adobe-marketo-engage
- **Categories:** marketing-technology, sales-crm

## Overview

- **Tagline:** Deepest native B2B lead-scoring and complex journey orchestration capabilities within the broader Adobe Experience Cloud ecosystem.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Description:** Adobe Marketo Engage is an enterprise-grade marketing automation platform designed for B2B marketing organizations to manage lead-based and account-based marketing strategies. It facilitates customer engagement through automated email, social media, digital ads, and multi-channel orchestration. Originally founded as Marketo in 2006, it became a cornerstone of the Adobe Experience Cloud following its acquisition in 2018.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Lead Management
  - Account-Based Marketing (ABM)
  - Email Marketing
  - Multi-touch Attribution
  - Sales Connect.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Pricing:** Enterprise/Custom offering via subscription brackets based on database size.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Audience

- **Target industry:** Enterprise B2B, Tech, Financial Services, Healthcare, and Manufacturing.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Oracle Eloqua
  - Salesforce Account Engagement (Pardot)
  - HubSpot Marketing Hub
Source: Brand's website (https://adobe.com) · 2026-10-04

Page last updated 2026-10-17.