{"name":"Adobe Marketo Engage","domain":"adobe.com","url":"https://optimly.ai/brand/adobe-marketo-engage","is_claimed":false,"categories":["marketing-technology","sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Deepest native B2B lead-scoring and complex journey orchestration capabilities within the broader Adobe Experience Cloud ecosystem.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:29.448000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Adobe Marketo Engage is an enterprise-grade marketing automation platform designed for B2B marketing organizations to manage lead-based and account-based marketing strategies. It facilitates customer engagement through automated email, social media, digital ads, and multi-channel orchestration. Originally founded as Marketo in 2006, it became a cornerstone of the Adobe Experience Cloud following its acquisition in 2018.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:29.448000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Lead Management\nAccount-Based Marketing (ABM)\nEmail Marketing\nMulti-touch Attribution\nSales Connect.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:29.448000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom offering via subscription brackets based on database size.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:29.448000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise B2B, Tech, Financial Services, Healthcare, and Manufacturing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:29.448000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Oracle Eloqua"},{"url":null,"name":"Salesforce Account Engagement (Pardot)"},{"url":null,"name":"HubSpot Marketing Hub"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:29.448000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:29.448000+00:00","last_changed_at":"2026-10-17T23:38:23.896276+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=70ae8f5b-97fe-4fc9-8465-a24685455af3"}