# Adobe Analytics

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/adobe-analytics
- **Dataset:** https://optimly.ai/brand/adobe-analytics.json
- **Markdown:** https://optimly.ai/brand/adobe-analytics/llms.txt
- **Official website:** https://adobe.com
- **Slug:** adobe-analytics
- **Categories:** ai-machine-learning, data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Deep integration with the full Adobe Experience Cloud enabling a closed loop from content creation to customer conversion.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Description:** Adobe Analytics is an enterprise-grade marketing and web analytics platform used to track, measure, and analyze digital experiences across multiple channels. Originally founded as Omniture and acquired by Adobe in 2009, it provides advanced segmentation, real-time reporting, and predictive modeling for large-scale organizations.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Analysis Workspace
  - Predictive Analytics (Sensei)
  - Multi-channel Data Collection
  - Attribution IQ
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Pricing:** Enterprise/Custom (typically based on data volume and feature tiers)
Source: Brand's website (https://adobe.com) · 2026-10-04

## Audience

- **Target industry:** Fortune 500, Enterprise Retail, Financial Services, Global Media & Entertainment
Source: Brand's website (https://adobe.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Google Analytics 360
  - Amplitude
  - Mixpanel
  - Matomo (Enterprise)
Source: Brand's website (https://adobe.com) · 2026-10-04

Page last updated 2026-10-17.