{"name":"Adobe Analytics","domain":"adobe.com","url":"https://optimly.ai/brand/adobe-analytics","is_claimed":false,"categories":["ai-machine-learning","data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Deep integration with the full Adobe Experience Cloud enabling a closed loop from content creation to customer conversion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:47.152000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Adobe Analytics is an enterprise-grade marketing and web analytics platform used to track, measure, and analyze digital experiences across multiple channels. Originally founded as Omniture and acquired by Adobe in 2009, it provides advanced segmentation, real-time reporting, and predictive modeling for large-scale organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:47.152000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Analysis Workspace\nPredictive Analytics (Sensei)\nMulti-channel Data Collection\nAttribution IQ","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:47.152000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (typically based on data volume and feature tiers)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:47.152000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fortune 500, Enterprise Retail, Financial Services, Global Media & Entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:47.152000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Google Analytics 360"},{"url":null,"name":"Amplitude"},{"url":null,"name":"Mixpanel"},{"url":null,"name":"Matomo (Enterprise)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:47.152000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:47.152000+00:00","last_changed_at":"2026-10-17T23:42:48.234895+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ab311645-4289-4d13-8ac5-5c5fc6c88ed7"}