{"name":"Adobe Advertising Cloud","domain":"adobe.com","url":"https://optimly.ai/brand/adobe-advertising-cloud","is_claimed":false,"categories":["ad-tech-ad-networks","data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The only major DSP natively integrated with the world's leading creative suite (Adobe Creative Cloud) and analytics stack (Adobe Analytics).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:06:17.977000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Adobe Advertising Cloud is an end-to-end platform for managing advertising across traditional and digital formats including search, display, and video. It is the first independent advertising platform that unifies and automates all media, data, and creative to power digital experiences. Based on the 2016 acquisition of TubeMogul, it functions as a key component of the Adobe Experience Cloud suite.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:06:17.977000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Demand-Side Platform (DSP)\nSearch Management\nCreative Management Platform (CMP)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:06:17.977000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (typically a percentage of media spend or platform fee)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:06:17.977000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global 2000 enterprises, large advertising agencies, and media buying firms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:06:17.977000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Google Marketing Platform (DV360)"},{"url":null,"name":"The Trade Desk"},{"url":null,"name":"Salesforce Advertising Studio (Marketing Cloud)"},{"url":null,"name":"Amazon DSP"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:06:17.977000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:17.977000+00:00","last_changed_at":"2026-10-17T23:46:29.668892+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e3bfd2f3-962b-4daf-a7b7-aeca5514593b"}