# Acxiom

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/acxiom
- **Dataset:** https://optimly.ai/brand/acxiom.json
- **Markdown:** https://optimly.ai/brand/acxiom/llms.txt
- **Official website:** https://acxiom.com
- **Slug:** acxiom
- **Categories:** ai-machine-learning, data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Nearly six decades of industry leadership, a privacy-first approach, massive global reach (2.6B addressable audience, 1.2T first-party data records managed monthly across 36 global markets), and the Acxiom Real ID™ solution which empowers brands to own their identity data for AI-driven marketing and decisioning.
Source: Brand's website (https://acxiom.com) · 2026-10-04

- **Description:** Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. They help unify, connect, and prepare data for AI-driven marketing and decision-making, maximizing technology investments. As an industry leader for nearly six decades, Acxiom brings a privacy-first approach to serving clients globally.
Source: Brand's website (https://acxiom.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Acxiom Real ID
  - connected identity and data solutions
  - data foundation for AI-powered decisioning
  - data unification and preparation services.
Source: Brand's website (https://acxiom.com) · 2026-10-04

- **Pricing:** Likely enterprise-level, custom pricing based on client needs, data volume, and service scope, given the complexity and scale of their offerings and target clientele.
Source: Brand's website (https://acxiom.com) · 2026-10-04

## Audience

- **Target industry:** Large brands and agencies globally across various industries (e.g., auto, finance, retail, consumer goods, travel) seeking to improve customer identification, engagement, and marketing ROI through data-driven and AI-powered strategies.
Source: Brand's website (https://acxiom.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Experian
  - LiveRamp
  - Merkle
  - Dun & Bradstreet
  - Epsilon
Source: Brand's website (https://acxiom.com) · 2026-10-04

Page last updated 2026-10-17.