{"name":"Acxiom","domain":"acxiom.com","url":"https://optimly.ai/brand/acxiom","is_claimed":false,"categories":["ai-machine-learning","data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nearly six decades of industry leadership, a privacy-first approach, massive global reach (2.6B addressable audience, 1.2T first-party data records managed monthly across 36 global markets), and the Acxiom Real ID™ solution which empowers brands to own their identity data for AI-driven marketing and decisioning.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acxiom.com","updated_at":"2026-10-04T00:03:14.776000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. They help unify, connect, and prepare data for AI-driven marketing and decision-making, maximizing technology investments. As an industry leader for nearly six decades, Acxiom brings a privacy-first approach to serving clients globally.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acxiom.com","updated_at":"2026-10-04T00:03:14.776000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Acxiom Real ID\nconnected identity and data solutions\ndata foundation for AI-powered decisioning\ndata unification and preparation services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acxiom.com","updated_at":"2026-10-04T00:03:14.776000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Likely enterprise-level, custom pricing based on client needs, data volume, and service scope, given the complexity and scale of their offerings and target clientele.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acxiom.com","updated_at":"2026-10-04T00:03:14.776000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Large brands and agencies globally across various industries (e.g., auto, finance, retail, consumer goods, travel) seeking to improve customer identification, engagement, and marketing ROI through data-driven and AI-powered strategies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acxiom.com","updated_at":"2026-10-04T00:03:14.776000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Experian"},{"url":null,"name":"LiveRamp"},{"url":null,"name":"Merkle"},{"url":null,"name":"Dun & Bradstreet"},{"url":null,"name":"Epsilon"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://acxiom.com","updated_at":"2026-10-04T00:03:14.776000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:14.776000+00:00","last_changed_at":"2026-10-17T23:40:12.676478+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=89c297a9-ffcb-4d64-9f46-118a1ef97a2a"}