# Act-On Software

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/act-on
- **Dataset:** https://optimly.ai/brand/act-on.json
- **Markdown:** https://optimly.ai/brand/act-on/llms.txt
- **Official website:** https://act-on.com
- **Slug:** act-on
- **Categories:** marketing-technology

## Overview

- **Tagline:** Act-On differentiates itself by being lifecycle-focused rather than just lead generation, offering scalable personalization based on diverse customer data, designed as a standalone platform for an open ecosystem (not a CRM add-on), balancing advanced capabilities with ease of use, and providing AI that supports marketers without replacing them.
Source: Brand's website (https://act-on.com) · 2026-10-04

- **Description:** Act-On is a marketing automation platform designed for businesses focused on building long-term customer relationships at scale, offering tools for full customer journey orchestration, multi-channel marketing, AI-powered capabilities, and analytics to engage prospects and customers across the entire lifecycle.
Source: Brand's website (https://act-on.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Marketing automation platform with features including full customer journey orchestration
  - multi-channel marketing (email
  - SMS
  - social
  - web
  - events)
  - AI-powered marketing (InSite web agent
  - predictive lead scoring
  - True Open
  - Agentic data analysis
  - Adaptive Send
  - AI Create
  - Subject Line Optimizer)
  - and analytics & reporting. It offers an open ecosystem architecture for integration with existing MarTech stacks.
Source: Brand's website (https://act-on.com) · 2026-10-04

- **Pricing:** Not specified in the provided context.
Source: Brand's website (https://act-on.com) · 2026-10-04

## Audience

- **Target industry:** Marketing teams in midsize and enterprise organizations focused on growing revenue from new and existing customers through lifecycle marketing. It also serves distributed marketing models like branch offices and franchises across industries such as financial services, manufacturing, professional services, and technology.
Source: Brand's website (https://act-on.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Marketo
  - Hubspot
  - Pardot
  - Eloqua
  - Braze
  - Iterable
Source: Brand's website (https://act-on.com) · 2026-10-04

Page last updated 2026-10-17.