# Act-On Software

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/act-on-software
- **Dataset:** https://optimly.ai/brand/act-on-software.json
- **Markdown:** https://optimly.ai/brand/act-on-software/llms.txt
- **Official website:** https://act-on.com
- **Slug:** act-on-software
- **Categories:** marketing-technology, sales-crm

## Overview

- **Tagline:** Focuses on the entire customer lifecycle—not just lead generation—by including specific triggers for buying intent, cross-selling, and churn prevention.
Source: Brand's website (https://act-on.com) · 2026-10-04

- **Description:** Act-On Software is a marketing automation platform designed for businesses that prioritize building and scaling long-term customer relationships across the entire lifecycle. The platform integrates engagement programs with revenue drivers like buying intent, cross-selling, and churn prevention. It specifically focuses on aligning marketing and sales teams to improve performance both before and after a sale.
Source: Brand's website (https://act-on.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Marketing Automation Platform
  - Lead Scoring
  - Customer Retention Tools
  - CRM Integration
  - Sales/Marketing Alignment Software
Source: Brand's website (https://act-on.com) · 2026-10-04

- **Pricing:** Enterprise/Custom (Tiered based on active contacts)
Source: Brand's website (https://act-on.com) · 2026-10-04

## Audience

- **Target industry:** Mid-market and Enterprise B2B, Higher Education, Financial Services, Manufacturing
Source: Brand's website (https://act-on.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Adobe Marketo Engage
  - HubSpot Marketing Hub
  - Salesforce Account Engagement (Pardot)
  - ActiveCampaign
Source: Brand's website (https://act-on.com) · 2026-10-04

Page last updated 2026-10-17.