{"name":"Act-On Software","domain":"act-on.com","url":"https://optimly.ai/brand/act-on-software","is_claimed":false,"categories":["marketing-technology","sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Focuses on the entire customer lifecycle—not just lead generation—by including specific triggers for buying intent, cross-selling, and churn prevention.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://act-on.com","updated_at":"2026-10-04T00:05:51.429000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Act-On Software is a marketing automation platform designed for businesses that prioritize building and scaling long-term customer relationships across the entire lifecycle. The platform integrates engagement programs with revenue drivers like buying intent, cross-selling, and churn prevention. It specifically focuses on aligning marketing and sales teams to improve performance both before and after a sale.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://act-on.com","updated_at":"2026-10-04T00:05:51.429000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Marketing Automation Platform\nLead Scoring\nCustomer Retention Tools\nCRM Integration\nSales/Marketing Alignment Software","source_type":"1p_website","source_label":"Brand's website","source_url":"https://act-on.com","updated_at":"2026-10-04T00:05:51.429000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (Tiered based on active contacts)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://act-on.com","updated_at":"2026-10-04T00:05:51.429000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mid-market and Enterprise B2B, Higher Education, Financial Services, Manufacturing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://act-on.com","updated_at":"2026-10-04T00:05:51.429000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Adobe Marketo Engage"},{"url":null,"name":"HubSpot Marketing Hub"},{"url":null,"name":"Salesforce Account Engagement (Pardot)"},{"url":null,"name":"ActiveCampaign"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://act-on.com","updated_at":"2026-10-04T00:05:51.429000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:51.429000+00:00","last_changed_at":"2026-10-17T23:46:07.130858+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=de437d28-4b14-486e-a172-f16fb1a83c04"}