# abandonment

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/abandonment
- **Dataset:** https://optimly.ai/brand/abandonment.json
- **Markdown:** https://optimly.ai/brand/abandonment/llms.txt
- **Official website:** https://abandonment.com
- **Slug:** abandonment
- **Categories:** marketing-technology, web-hosting-domains

## Overview

- **Tagline:** An ICANN-accredited domain registrar with a 'discount club' model, now leveraging the extensive resources, platform, and support of its parent company, GoDaddy, to offer competitive value and comprehensive web services.
Source: Brand's website (https://abandonment.com) · 2026-10-04

- **Description:** Blue Razor is an ICANN-accredited registrar and discount club offering domain registration, private registration, and business listing services. It operates as a wholly-owned subsidiary of GoDaddy Inc., with its services and account management integrated into the GoDaddy platform.
Source: Brand's website (https://abandonment.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Domain registration
  - Private Registration
  - 'Get Found' local business listings.
Source: Brand's website (https://abandonment.com) · 2026-10-04

- **Pricing:** Discount club model for domain purchases; likely fee-based for add-on services like Private Registration and 'Get Found', integrated with GoDaddy's pricing.
Source: Brand's website (https://abandonment.com) · 2026-10-04

## Audience

- **Target industry:** Individuals and small to medium-sized businesses requiring domain management, online privacy, and enhanced online visibility.
Source: Brand's website (https://abandonment.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Namecheap
  - Google Domains
  - IONOS
  - Domain.com
Source: Brand's website (https://abandonment.com) · 2026-10-04

Page last updated 2026-10-17.