{"name":"abandonment","domain":"abandonment.com","url":"https://optimly.ai/brand/abandonment","is_claimed":false,"categories":["marketing-technology","web-hosting-domains"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"An ICANN-accredited domain registrar with a 'discount club' model, now leveraging the extensive resources, platform, and support of its parent company, GoDaddy, to offer competitive value and comprehensive web services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abandonment.com","updated_at":"2026-10-04T00:04:07.915000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Blue Razor is an ICANN-accredited registrar and discount club offering domain registration, private registration, and business listing services. It operates as a wholly-owned subsidiary of GoDaddy Inc., with its services and account management integrated into the GoDaddy platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abandonment.com","updated_at":"2026-10-04T00:04:07.915000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Domain registration\nPrivate Registration\n'Get Found' local business listings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abandonment.com","updated_at":"2026-10-04T00:04:07.915000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Discount club model for domain purchases; likely fee-based for add-on services like Private Registration and 'Get Found', integrated with GoDaddy's pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abandonment.com","updated_at":"2026-10-04T00:04:07.915000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Individuals and small to medium-sized businesses requiring domain management, online privacy, and enhanced online visibility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abandonment.com","updated_at":"2026-10-04T00:04:07.915000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Namecheap"},{"url":null,"name":"Google Domains"},{"url":null,"name":"IONOS"},{"url":null,"name":"Domain.com"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://abandonment.com","updated_at":"2026-10-04T00:04:07.915000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:07.915000+00:00","last_changed_at":"2026-10-17T22:59:59.917915+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=003e0ac1-f375-4934-bab2-5df02f32b1b4"}