# AB Tasty

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/ab-tasty
- **Dataset:** https://optimly.ai/brand/ab-tasty.json
- **Markdown:** https://optimly.ai/brand/ab-tasty/llms.txt
- **Official website:** https://abtasty.com
- **Slug:** ab-tasty
- **Categories:** e-commerce-platforms-software, marketing-technology

## Overview

- **Tagline:** AI-powered experience optimization with tools like EmotionsAI, Evi (evidence-based marketing agent), and AdaptiveCX (real-time predictive AI for anonymous visitors). Offers a unified platform for diverse optimization needs including experimentation, personalization, and e-merchandising. Emphasizes a 'test and learn' culture and provides expert support and extensive integrations.
Source: Brand's website (https://abtasty.com) · 2026-10-04

- **Description:** AB Tasty is an AI-powered experience optimization platform that helps businesses accelerate growth by enabling web and feature experimentation (A/B testing), personalization, e-merchandising, and feature rollouts. It provides tools for data-driven decision-making, aiming to boost conversions, engagement, and customer loyalty across all digital channels.
Source: Brand's website (https://abtasty.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Web Experimentation
  - Feature Experimentation
  - Personalization
  - E-Merchandising (Search
  - Recommendations
  - Merchandising)
  - Rollouts
  - AI-powered tools (Evi
  - AdaptiveCX
  - Visual Editor AI)
Source: Brand's website (https://abtasty.com) · 2026-10-04

- **Pricing:** Not explicitly mentioned, typically SaaS subscription-based with different tiers based on features and usage.
Source: Brand's website (https://abtasty.com) · 2026-10-04

## Audience

- **Target industry:** Brands and businesses of all sizes, especially those in retail and e-commerce, seeking to optimize digital experiences, improve conversion rates, and enhance customer engagement across web, mobile, and other digital channels. Serves marketing, product, and digital teams.
Source: Brand's website (https://abtasty.com) · 2026-10-04

Page last updated 2026-10-17.