{"name":"AB Tasty","domain":"abtasty.com","url":"https://optimly.ai/brand/ab-tasty","is_claimed":false,"categories":["e-commerce-platforms-software","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"AI-powered experience optimization with tools like EmotionsAI, Evi (evidence-based marketing agent), and AdaptiveCX (real-time predictive AI for anonymous visitors). Offers a unified platform for diverse optimization needs including experimentation, personalization, and e-merchandising. Emphasizes a 'test and learn' culture and provides expert support and extensive integrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abtasty.com","updated_at":"2026-10-04T00:06:56.696000+00:00"},{"key":"description","label":"Description","shape":"text","content":"AB Tasty is an AI-powered experience optimization platform that helps businesses accelerate growth by enabling web and feature experimentation (A/B testing), personalization, e-merchandising, and feature rollouts. It provides tools for data-driven decision-making, aiming to boost conversions, engagement, and customer loyalty across all digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abtasty.com","updated_at":"2026-10-04T00:06:56.696000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Web Experimentation\nFeature Experimentation\nPersonalization\nE-Merchandising (Search\nRecommendations\nMerchandising)\nRollouts\nAI-powered tools (Evi\nAdaptiveCX\nVisual Editor AI)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abtasty.com","updated_at":"2026-10-04T00:06:56.696000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly mentioned, typically SaaS subscription-based with different tiers based on features and usage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abtasty.com","updated_at":"2026-10-04T00:06:56.696000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Brands and businesses of all sizes, especially those in retail and e-commerce, seeking to optimize digital experiences, improve conversion rates, and enhance customer engagement across web, mobile, and other digital channels. Serves marketing, product, and digital teams.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abtasty.com","updated_at":"2026-10-04T00:06:56.696000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:56.696000+00:00","last_changed_at":"2026-10-17T23:47:22.383383+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f11c2766-7ad4-4b63-865d-df22be82396c"}