# AB Tasty

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/ab-tasty-independent
- **Dataset:** https://optimly.ai/brand/ab-tasty-independent.json
- **Markdown:** https://optimly.ai/brand/ab-tasty-independent/llms.txt
- **Official website:** https://abtasty.com
- **Slug:** ab-tasty-independent
- **Categories:** marketing-technology

## Overview

- **Tagline:** Comprehensive 'one platform' approach for experience optimization, combining experimentation, personalization, e-merchandising, and rollouts with integrated AI capabilities (Evi, AdaptiveCX, Visual Editor AI) for evidence-based marketing and real-time predictive personalization.
Source: Brand's website (https://abtasty.com) · 2026-10-04

- **Description:** AB Tasty is an AI-powered experience optimization platform that helps brands improve conversions, accelerate feature adoption, and personalize customer journeys across web, mobile, and other digital channels. It offers solutions for web and feature experimentation (A/B testing), personalization, e-merchandising, and progressive rollouts, leveraging artificial intelligence tools like Evi and AdaptiveCX.
Source: Brand's website (https://abtasty.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Web Experimentation
  - Feature Experimentation
  - Personalization
  - E-Merchandising (Search
  - Recommendations
  - Merchandising)
  - Rollouts
  - AI (Evi
  - AdaptiveCX)
Source: Brand's website (https://abtasty.com) · 2026-10-04

- **Pricing:** Not specified in context.
Source: Brand's website (https://abtasty.com) · 2026-10-04

## Audience

- **Target industry:** Brands and businesses seeking to optimize digital experiences and increase conversions, including those in retail, e-commerce, and media sectors.
Source: Brand's website (https://abtasty.com) · 2026-10-04

Page last updated 2026-10-17.