# 1st90 > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/1st90 - **Dataset:** https://optimly.ai/brand/1st90.json - **Markdown:** https://optimly.ai/brand/1st90/llms.txt - **Official website:** https://1st90.com - **Slug:** 1st90 - **Categories:** hr-technology ## Overview - **Tagline:** It's an AI-native execution platform that leverages behavioral science to turn strategic goals into measurable frontline behavior shifts within 90 days. It focuses on high-engagement, micro-actions embedded in daily workflows, avoiding traditional training failures and extensive IT overhauls, and provides real-time measurement of behavior change and AI tool adoption. Source: Brand's website (https://1st90.com) · 2026-10-04 - **Description:** 1st90 is an AI-native execution platform that helps organizations close the gap between boardroom decisions and frontline behavior, driving measurable performance improvements within 90 days by transforming strategy into daily micro-actions. Source: Brand's website (https://1st90.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Kyper - an AI-native execution platform composed of Kyper Studio (behavior path design) - Kyper Shift (behavior change engine) - and Kyper Dashboard (real-time performance analytics). Source: Brand's website (https://1st90.com) · 2026-10-04 - **Pricing:** Not explicitly mentioned in the provided text. Source: Brand's website (https://1st90.com) · 2026-10-04 ## Audience - **Target industry:** Organizations with frontline teams across various industries including Healthcare, Retail, Industrial, Financial Services, Public Sector, Energy, and Defense & Aerospace. Source: Brand's website (https://1st90.com) · 2026-10-04 Page last updated 2026-10-17.