111SKIN is a company within the Beauty & Personal Care category. 111SKIN is a luxury skincare brand developed by cosmetic surgeon Dr. Yannis Alexandrides in collaboration with space scientists. The brand is known for its high-concentration NAC Y2 complex, originally designed to accelerate skin healing and protect against environmental extremes.
111SKIN was founded in 2012 and is headquartered in London, UK.
111SKIN is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for 111SKIN is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify 111SKIN as a Challenger. AI names competitors first.
111SKIN appeared in 6 of 8 sampled buyer-intent queries (75%). 111SKIN is highly visible for 'luxury skincare' and 'surgical-science' queries but faces stiff competition from Augustinus Bader and Dr. Barbara Sturm in 'best clinical eye cream' or 'anti-aging serum' rankings.
AI describes 111SKIN as a top-tier 'surgical-science' beauty brand favored by celebrities. While it reliably captures the brand's luxury positioning and clinical roots, it may struggle to provide specific recent data on corporate sustainability or detailed supply chain information. Key gap: The distinction between 'space-tested' ingredients and 'space-inspired' marketing is often blurred, leading to varying levels of scientific weight given to the brand's origin story.
Of 5 key facts verified about 111SKIN, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Specificity regarding the exact year of commercial launch vs. the year the clinic opened.
Buyers turn to 111SKIN for Generic Skincare Routine: Using basic drugstore moisturizers and cleansers without targeted active ingredients or clinical formulations., DIY Clinical Mixology: Using single-ingredient serums from brands like The Ordinary or Inkey List to mimic a multi-step clinical routine., Local Spa Services: Regular visits to local estheticians for standard facials instead of using high-potency home maintenance., among 3 documented problem areas.
Buyers evaluating 111SKIN typically ask AI models about "best celebrity sheet masks", "clinical skincare by plastic surgeons", "luxury anti-aging serums London", and 3 similar queries.
111SKIN's main competitors are Augustinus Bader, Dr. Barbara Sturm. According to AI models, these are the brands most frequently named alongside 111SKIN in buyer-intent queries.
111SKIN's core products are Sheet masks, NAC Y2 Recovery Serum, Eye masks, Celestial Black Diamond Cream..
111SKIN uses Enterprise/Custom.
111SKIN serves Luxury skincare consumers, post-procedure patients, high-net-worth individuals, beauty enthusiasts seeking clinical results..
111SKIN Merging surgical-grade clinical efficacy with space-research-backed antioxidant complexes for the luxury consumer.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/111skin
Last analyzed: April 10, 2026
Founded: 2012
Headquarters: London, UK